The Top B2B Marketing Trends for 2018 – A Meta-Analysis
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over… (0 comment)

How Your Local Service Business Can Soar with Google’s Algorithm Updates
Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. This makes visibility in search engines like Google critical… (0 comment)

Buyers experiencing remorse need a Dr. Feelgood ― you
You’ve heard the classic wisdom about avoiding buyer’s remorse: Build trust, inculcate value before the sale, so that afterward, the buyer won’t turn around and wonder whether he’s made the right choice, after all. But that’s not enough to defang buyer’s remorse (which, appropriately, comes from the Latin for “bite back”). In fact, scientific research… (0 comment)