Cambridge Analytica’s use of Facebook user data in the 2016 U.S. Presidential Elections created one of the most prominent and high profile controversies the tech sector has ever seen. Fallout has put the policies of SaaS companies, and in particular use of user data on these platforms for marketing purposes, in the public spotlight. Lawmakers in turn wanted answers, even summoning Facebook CEO Mark Zuckerberg to testify in a rather hamstrung joint senate committee hearing this week.
In the aftermath, advertisers are beginning to re-evaluate their ad spends on Facebook and potentially reallocating those budgets elsewhere. One possible channel to become the beneficiary of this reallocation? You guessed it- affiliate, and here’s why. At the core of affiliate channel is the inherent need to develop ongoing partnerships between merchants and affiliates. Partnerships that automated pay-to-play ad platforms like Facebook and paid search avoid through strict automation. These partnerships help ensure that brands work directly with the people they would actually like to partner with to help grow brand exposure and sales. All while ensuring a scenario like the one with Cambridge Analytica can’t happen within that channel.
Performance, high value partnerships and security? Doesn’t sound like a bad place for merchants to put that now-homeless Facebook advertising budget…
New Affiliate Program Launches
We’re best known for sunglasses. Every pair we sell is polarized and covered under our KZ4Life! Replacement program. All shades ship with a custom hard shell pouch, microfiber case and some seasonal KZ goodies. We have traditional styles like Aviators and Clubmaster Everyday Shades but we’re best known for our specialty products like our best-selling floatable wayfarers and our line of interchangeable arm wayfarers.
Horace Smith and Daniel Baird Wesson formed a partnership in 1852 to manufacture a firearm that could fire a fully self-contained cartridge. We’ve come a long way over the past 166 years but one thing remains the same. We create innovative, industry leading products that are designed by shooters for shooters. Our accessories include top of the line hearing protection, tactical flashlights, gun cases, and so much more.
Mac-Warehouse is the exclusive distributor of Certified Preloved™ Apple products. We re-certify high quality preowned Apple devices and ready them for resale– giving them a second life. By making these products more affordable, we hope to help share the joy of using Apple products with the world, one click at a time.
**AvantLink US & Canada Launch!**
Our never ending innovation combined with an absolute dedication to quality and precision, make MDT a titan of industry. MDT products truly enhance shooting performance and experience. In short, there’s just no team that does it better. So why not come along for the ride?
Chad first got involved in the affiliate space in 2010 as an AvantLink network rep and has seen every facet of the industry since. Besides online marketing, he enjoys mountain biking, trail running, spending time with his wife and kids, any movie with Harrison Ford, and the “Random Article” button on Wikipedia.
Latest posts by Chad Waite (see all)
(Visited 2 times, 2 visits today)