How Colors and Fonts Impact Consumer Behavior
While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: 62%–90% of a person’s initial… (0 comment)

Key Takeaways from the Email Marketing and Marketing Automation Excellence 2018 Report #infographic
We teamed up with Smart Insights to publish the Email Marketing and Marketing Automation Excellence 2018 report last month – our annual global benchmarking research. Its goal is to show the current state of email marketing and marketing automation and help marketers take full advantage of the options they have and optimize their strategy. We… (0 comment)