The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing | B2B Marketing Blog
Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things. In reality, educating and nurturing B2B buyers in this crowded digital space… (0 comment)

The Trade Show Countdown: How to Prepare Your Business for a Trade Show | B2B Marketing Blog
Guest post by Jessica Kane. If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing, and 80% said live events are critical to their company’s success. But live events are expensive endeavors. So,… (0 comment)

Seven Groups of Tools for Designing and Optimizing Websites | B2B Marketing Blog
Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Even when you publish… (0 comment)

Finding the Right Fit: Six Tips for Trade Show Evaluations | B2B Marketing Blog
Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful. Photo by SDRandCo at Morguefile.com According to recent research, 80% of marketers believe events are critical to… (0 comment)