24 Enlightening Email Marketing Marketing Stats [Infographic]
Guest post by Johan Boles. As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Thankfully, when done correctly, email marketing is a almost surefire bet. In fact, it’s the top way to… (0 comment)

Is Your Business Ready for Mobile-First Indexing?
Guest post by Chad Crowe. As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year. Mobile-first indexing means that Google will use the mobile version of your website for indexing.… (0 comment)

Enhancing Trade Show Presence: Moving Beyond the Booth
Guest post by Jessica Kane. If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Image Credit: JD Lasica Designing an attractive booth and staffing… (0 comment)

Three Web Analytics Tools Worth a Close Look
Google Analytics (GA) is the baseline in website traffic monitoring tools. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites. But while GA is wildly popular (and free), it definitely has its limitations. Fortunately, there’s an expanding ecosystem of tools… (0 comment)