Developing Interview Skills Through Practice
An interview can be a terrifying thing. The only way to get better at them is practice, but getting that practice can be tricky, too. In a 1:1 conversation with MailChimp’s VP of Development, Eric Muntz, I’d mentioned an idea for using my 16 hours of volunteer time. We’d been talking about an internal event… (0 comment)

The Ultimate Guide to Content Marketing Tools: Introduction | B2B Marketing Blog
Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. But the interactive website visibility and engagement model below organizes about 750… (0 comment)

What’s the Ideal Text Messaging Frequency?
There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most… (0 comment)

Attribution in Real Life – Case Studies from the Vault at Affiliate Summit West 2017 –
This was a conference session titled Attribution in Real Life – Case Studies from the Vault at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel. Session speaker: Sarah Beeskow Blay, Director of Client Services, ShareASale Session description:See real-life examples of how merchants use attribution to reduce spend… (0 comment)