How Colors and Fonts Impact Consumer Behavior
While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: 62%–90% of a person’s initial… (0 comment)

How Colors and Fonts Impact Consumer Behavior
While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: 62%–90% of a person’s initial… (0 comment)

AdWords Life Events Targeting Is Here! Now What?
AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month. Having all of these options is great, but your head might be spinning when trying to determine the right strategy — custom intent audiences, or life events, or in-market audiences, and the list… (0 comment)

Templafy: Governance and Productivity Across Documents, Presentations and Emails
As you look within your organization to find opportunities, they’re often in the hand-off of information. From marketing to sales, sales to clients, clients back to sales, and then sales back to marketing. In a digital world, all of this data copying, editing, and pasting is absolutely unnecessary. Templates can be developed for every process… (0 comment)