CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap… (0 comment)

CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap… (0 comment)

What is the relationship between PPC and SEO in eCommerce?
Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills. But here’s the thing. They’re both different sides of the same coin: search.… (0 comment)

What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
According to a recent survey by InsideView of sales and marketing leaders, 53% of companies do not regularly assess their target market, and 25% have sales and marketing departments that don’t completely agree on their target markets  Tweet This! B2B companies that do the research of their Total Addressable Market (TAM) and align their sales and marketing… (0 comment)

What is a Unique Value Proposition?
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah,… (0 comment)