Google Treats Subdomains and Subdirectories the Same, John Mueller Says
John Mueller, a Google Webmaster Trends Analyst, stated in an office hours hangout this week that subdomains and subdirectories are treated the same in Google search. A question came up about whether or not there was a difference between using a subdomain, like example.google.com, versus a subdirectory, like google.com/example. Mueller gave a fairly succinct and… (0 comment)

Why SEO Pros Should Care About Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where just ranking above your competitor can be worth thousands of dollars of increased leads or… (0 comment)