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How You Can Get The Most Benefit Out Of Learning

How You Can Get The Most Benefit Out Of Learning
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When it comes to inbound and content marketing, there are two types of people: those who have heard about the HubSpot Academy, and those who have not. And it doesn’t really matter which camp you find yourself in because either way, this article has information that will be relevant and timely for you and your business.

“No, I Have Not Heard About The HubSpot Academy”

If this is you, then you must keep reading.

The HubSpot Academy is one of the most robust and easy-to-use learning centers I have ever had the pleasure of learning from.

If it were not for the HubSpot Academy, I would not be where I am today. Becoming a “thought leader” and really good at what I do happened one video, one podcast, one article, one certification at a time.

Going from a high school dropout that worked at a Web Dev agency, to now being a HubSpot accredited trainer at The Sales Lion and speaking all over the world, can be directly tied to the amount of education and number of certifications I have received from the Academy.

I simply focused on learning what would impact the business and myself the most.

I educated myself and then executed on the learnings.

But, we will chat about that a little later.

If you want to learn more about me and speaking, check out my speaker page.

So, What is HubSpot Academy?

HubSpot Academy is a group of people who love to educate people on inbound marketing, sales, and the tools to do both. This group is lead by Mark Kilens and is made up of several HubSpot Professors.

The Academy team does a really good job on explaining what/who the HubSpot Academy is. They even have a great video that helps tell the story.

HubSpot Academy

“I Have Heard About The HubSpot Academy, But…”

So you have heard about the HubSpot Academy but you’ve always asked yourself, “is it relevant to me?

Well, let’s address the huge elephant in the room.

Do you have to use the HubSpot Marketing or Sales software to get value out of HubSpot Academy?

Short answer. No, not at all.

More on that soon.

“Yep, I Have Heard About The HubSpot Academy”


In the rest of this article, we will cover HubSpot Academy certifications that HubSpot users and non-users should be leveraging to do better marketing and sales in their businesses.

Everyone here is trying to do better business—HubSpot user or not.


Also, we are going to cover all the places that HubSpot Academy can educate you, even beyond the certifications they offer.

In essence, we are going to teach you how to get the most benefit and therefore the best result out of using the HubSpot Academy.

HubSpot Academy: Quick Answers

Sometimes you just need a quick answer to what you are working on. Diving into an entire video or searching Google for all the answers may actually slow you down.

No problem.

You can head over to the HubSpot Academy quick answer page.

I like this page because it covers topics like calls-to-action, blogs, contacts, deals, emails, and so much more.

Another really smart feature is its prominent search. The moment you hit the page your eye is drawn to a huge search bar begging to be used.

They also list out the two to three frequently asked questions per topic. If that doesn’t get you what you need, then just hit the see more questions button and boom: you are in answer nirvana.

Get your answer, pass your hurdle, and go back to getting stuff done.

HubSpot Academy: Certifications

Do I even need to write about this?

I mean almost everyone on the planet knows about this free education and brand building resource, right?

Nope! As I travel around the world teaching about content, inbound, and video marketing, I am amazed at how many people have no clue that the certification area of the Academy exists.

You will find some great information and even see a familiar face: mine.

My favorite part of this page is the “get educated, get connected, get hired” section.

As I look back, that is exactly what I have been doing since 2012 when I entered the Inbound Marketing and HubSpot culture.

The HubSpot Academy Certification Confusion

There are so many certifications in the Academy. I remember when I started there were only four of them. Then six. Then nine. Today there are fourteen possible certifications with more on the horizon.

You might be wondering, “do I have to get them all?”


If you are trying to become a thought leader. If you want to get hired in any agency you want. If you want to start an agency or take your current agency to the next level…

Then maybe.

To be honest, the two biggest questions I always get are:

  • What HubSpot Academy Certifications do I need to get?
  • Where should I start?

Because of this, a major part of my talk at INBOUND 2016 was about the roadmaps that marketers, sales, and folks who want to be world-class should follow.

You can watch the talk below now or after you finish reading this post. Either way you do it, I believe it will be worth your time.

I even wrote a blog article on the topic, HubSpot Training: Certification Roadmaps for Success a couple months ago.

I am not the only person to chat about roadmaps. The Academy put out an article shortly after INBOUND 2016 called Super-Charge Your Skills with HubSpot Academy’s Online Course Tracks.

No matter if they are course track or roadmaps, the point is that it streamlines your HubSpot, content marketing, email marketing, or web design learning track.

The HubSpot Academy Certifications

Let’s go ahead and cover all the different types of certifications you can get from the Academy.

First, we’ll cover HubSpot user certifications and then HubSpot agency certifications.

Inbound Certification

Learn inbound. Access free tools. Get certified. Grow your business. Grow your career.

Check Out The Inbound Certification

Inbound Sales Certification

Grow your pipeline. Close more deals. Grow your career.

Check Out The Inbound Sales Certification

HubSopt Software Certification

Technical product training and certification for HubSpot users.

Check Out The Marketing Software Certification

HubSpot CRM Software Certification

Training on HubSpot CRM & HubSpot Sales Tools.

Check Out The Sales Software Certification

Content Marketing Certification

Power your business with remarkable content. Access free tools to grow your business, and your career.

Check Out The Content Marketing Certification

Email Certifications

Email marketing training for the inbound marketer.

Check Out The Email Certification

HubSpot Design Certifications

The art and science of world-class templates.

Check Out The Design Certification

Growth Driven Design Certifications

Your (free) blueprint for transforming your agency and boosting client results.

Check Out The GDD Certification

Contextual Certifications

Become a master of marketing personalization.

Check Out The Contextual Certification

HubSpot Partner Certifications

Partner Certification

This certification will provide a comprehensive information on how to market, sell, deliver, and grow your agency with inbound and HubSpot.

There are other sub-certifications to the partner certifications as well.

  • Delivering Client Success
  • Developing a Sales Plan
  • Delivering Sales Services
  • Selling Sales Services

To get more information on the partner agency certification you can start on HubSpot’s partner page.

HubSpot Academy: User Blog

As a HubSpot user, this blog just makes sense. These articles are the “in the trench” type content that you need to do better sales and marketing work. However, many of the topics are not HubSpot specific. Take for instance:


Once you learn the 5 types of posts you need to add, you could then use any social monitoring tool you have access to. Doesn’t have to be HubSpot.

Or, even an article like this:


I mean who doesn’t need more content ideas? Justin Champion did a great job on this article and supplies a ton of knowledge bombs for you to up your content game.

HubSpot Academy: How To Articles

Sometimes you just need to get nerdy.

HubSpot Academy has a great section on their site called User Guides. These user guides are compilations of knowledge articles.

These, have saved me more than once when working on a marketing project for The Sales Lion or our clients.

There are guides on things like:

  • Getting Started
  • Meetings
  • CRM
  • Website
  • Contacts
  • Forms
  • And so much more …

When you get stuck and need that special tool, the user guide tool box is super valuable.

Partner Academy: Broadcasts

Ever wish you could have started Inbound in 2011 or 2012 and been able to watch all the webinars that HubSpot Academy created.

Never fear, you still can. There is an entire page dedicated to these broadcasts.

Imagine if you spent one hour a day watching broadcasts on specific topics. In one year you could be incredibly well versed when it came to things like:

  • Analyzing your data
  • Buyer personas
  • Customer marketing
  • Lead nurturing
  • Reporting
  • And so much more …

Partner Academy: The Cap Show

This guy is new to the party but packs a punch. If you like Facebook, live video and learning about HubSpot and Inbound Marketing, then you should tune in.

You can catch up on all the previous episodes as well as watch the live episodes or see when the next episode is scheduled right on The Cap Show page.

The cap Show HubSpot Academy

If you want to learn more about The Cap Show, you could always dig into my article The Cap Show: HubSpot Academy’s New Facebook Live Show Review & Thoughts where I share my unbiased thoughts on the show.

In the famous words of Porky the Pig, “That’s all folks.”

If you want to get the most out of the HubSpot Academy, just define what you need and dive into the appropriate section and voilà, you are crushing it.

Super Pro User Tip: Remember earlier I mention get connected. If you want to get the most out of the HubSpot Academy, connect with their professors. Follow them on Twitter, Facebook, Snapchat, whereever. Get to know them as real people and understand that they care about you, your business, and the success you can achieve at a super deep level.

Now go get educated, connected, and … well, you know what’s next for you.

Leave your comments below, I love to hear them.

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