Should You Bid on Your Competitor’s Brand Name?
Over the years, there have been many recurring discussions within the PPC landscape: should I adjust my structure to separate keyword match types? Do I bid on my own brand name? How do PPC and SEO work together best? What new change is Google going to force on us now? Etc, etc. Another of those continual… (0 comment)

Christmas Retail Shopping Trends and Predictions for 2017
The home stretch of the 2017 holiday shopping season finds retailers busier than ever. Retail has changed rapidly in recent years, with big brand stores forced to make agile changes in strategy to hold their footing as eCommerce sales rapidly growing. With each new holiday season, we see a consistent shift toward truly omnichannel experiences… (0 comment)

Everything You Need to Make the Best Google Remarketing Ads in MailChimp
Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns—tweaking this subject line, testing that image—to drive more traffic to your website, but that hard work doesn’t always keep people from leaving. Google… (0 comment)

How to Kickstart Your Marketing Automation During the Holidays [Webinar Recap]
In a recent GetResponse Automation Hub webinar, Jamie Turner spoke with attendees about getting started with marketing automation (and other digital tools) during the holiday season and into 2018. There’s no better time to get started than the present! Think about the action steps you’ll take as a result of watching the webinar, as you… (0 comment)