Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile a nd desktop and another 47% actively avoid in-app ads Tweet This!These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers.
Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds for the brand website to load inside the app. Mobile users get impatient, frustrated and go back to the app, and brands suffer from low click-through and engagement rates.
Social Stories is a tool that allows brands to load branded content in record speed and natively inside the app, rather than slowly taking the user to the brand website. For brands, this yields higher engagement and conversions on calls-to-action within the sponsored stories.
Social Stories finally allows brands to optimize sponsored content on Instagram and Snapchat Stories. The tool extends brand experiences in record speed, which makes sponsored content a truly immersive experience for consumers. For brands, this yields higher engagement and conversions on calls-to-action within the sponsored stories.
Today, if a consumer clicks or swipes up on a sponsored story, it directs them to a blank screen where it often takes a full five seconds for the brand website to load inside the app. The delay detracts from the customer experience with the brand and often leaves consumers frustrated enough to move onto something else. Social Stories solves this by providing a lightning-fast experience that can instantly load brand content natively inside the platform, creating a seamless user experience. Richard Jones, CEO of Wayin
Additionally, Social Stories has advanced capabilities to incorporate sweepstakes, quizzes and instant win mechanics into stories, allowing brands to collect first-party PII data for more personalized experiences, and ultimately, higher click-through rates.
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Social media campaigns can be challenging to plan, measure and execute. Despite how common they now are for marketers, many brands and agencies still execute social campaigns based on a ‘we think’ strategy vs ‘we know’ strategy. However with billions of data points coming from social media, it’s foolish not to take advantage of an opportunity to plan, execute and measure campaigns based on actionable social media insights.